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Bulk mail service
Bulk email, also referred to as gray mail, is a type of email message that's more difficult to classify. Whereas junk email is a constant threat, bulk email is typically comprised of an advertisement or marketing message that's not likely to get sent repeatedly.Bulk email is wanted by some users, and in fact they may have deliberately signed up to receive these messages,While other users may consider these types of messages to be spam. For example, some users want to receive advertising emails from the Contoso Corporation or invitations to an upcoming conference on cyber security, while other users consider such emails to be spam.
How to manage bulk email
How to manage bulk email isn't a clear cut decision, because if all bulk email is classified as spam, the users that want it may complain and submit it as a false positive (non-spam) message that was wrongly marked as spam. On the other hand, if all bulk email is let through, the users that don't want it may complain and submit it as a missed spam message (false negative) that wrongly arrived in their inbox.